India Mahdavi, known as The Queen of Color, launched her first velvet collection for Pierre Frey: TRUE VELVET.
The designer who has several projects such as Red Valentino stores both in Rome and in London, the Ladurée in Geneva and in Los Angeles, besides many other restaurants and international hotels, said about the collection: ?Velvet is one of the few fabrics that is sensual to the touch and visually holds color in a way that is bright yet deep. With this collection, the velvet takes on a dimension that is enveloping and joyous?.
The collection is compound by plain velvet in three weights with different yarn qualities, besides two geometric patterns of diamonds mixed with stripes, all printed on a velvet base. This is a game of infinite matches with a range of nearly 80 possible shades, from subtle to saturated, all lustrous and bright.